Why Music for Pets?

Cats and dogs love human beings. That’s why they are the most popular animals to share our homes.

People, dogs, cats… we’re all herd animals, and it feels safe to be together. However, our sensory environments have become very toxic. People know how to de-stress when it all gets to be too much. However, our animals don’t do yoga or go out to the movies. By being in unnatural environments, pet stress leads to illness and weird behaviors. Beginning in 2003, we began to research how we could use sound to help restore a sense of balance. This is some of what we came up with…

The following video explains our clinically-demonstrated approach that makes music therapeutic.

The over-arching psychoacoustic theory informing iCalm music is summed up in just two words — simple sound. This term refers to the process of minimizing intricate auditory information found in most music. The music of iCalm is intentionally selected, arranged, and recorded to provide easeful auditory assimilation.