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Even Dogs Want to Know Why


I recently heard a TED talk video that made a profound impact on my thinking, exactly what TED talks are supposed to do. Simon Sinek speaks about The Golden Circle – Why, How, What?

He says, “Everyone knows what they do. Some know how they do it. But, very few know why they do what they do. Why meaning, what is your purpose? (Making a profit is a result, not a why.) People don’t buy what you do, they buy why you do it. The goal is to do business with people who believe what you believe. The goal is to hire people who believe what you believe. What you do proves what you believe.”

For a little over a year, I have been writing the following on an index card first thing every morning…. “Combining my passion for music with my love of dogs is helping improve the lives of dogs worldwide.” I didn’t know why I wrote that every morning, I just knew it felt like a powerful statement that kept me focused on my commitment to improving the lives of dogs. After hearing Simon Sinek’s TED talk and now reading his book START WITH WHY, I realize that what I write on the index card every morning is my WHY.

I love connecting, usually daily, with people who click “Like” on the Through a Dog’s Ear Facebook page. Facebook doesn’t have a “Love” click, but if they did, I’m guessing that many of the people who “Like” Through a Dog’s Ear would probably “Love” Through a Dog’s Ear on Facebook. I think we have so many wonderful, engaging dog lovers on our page because, as Simon Sinek says, “Fans form communities, not just to share their love of a product with others, but to be in the company of people like them.” I believe that all of us on the Through a Dog’s Ear Facebook page are committed to improving the lives of dogs, whether it be the one dog in our household, or many dogs that trainers work with, or dogs that groomers groom, or rescue dogs that people are finding homes for, or countless volunteers at shelters helping many dogs …. we connect because we all want to improve the lives of dogs.

The way we do that at Through a Dog’s Ear is by providing dogs and their people with beautiful psychoacoustically-designed music that creates a healthy sound environment. We educate people on how the human soundscape affects canines and their people.

Are you a dog lover that desires to help improve the lives of dogs? Please click “comment” below and share how you do that for one or many dogs?

Lisa Spector
Co-Creator, Through a Dog’s Ear
Canine Music Expert

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