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Music for Traumatized Pets Post Hurricane? Seriously?

I took Gina to the beach one recent, beautiful Sunday morning. Hurricane Harvey had already destroyed the Houston area, and I kept thinking about Hurricane Irma. It was heading for Florida and was about to uproot the lives of so many, two- and four-legged alike.

We’re in California, and I remember feeling a little guilty. The weather was so beautiful, and Gina and I were enjoying our playtime at the beach together so much. I asked myself, “How can I be happy when so many are suffering, losing their homes and all their personal belongings?”

Unfortunately, animals were caught in this traumatic disaster, too. During and after the hurricanes, I received heart-warming emails and Facebook posts with stories of our music bringing comfort and peace to pet families. This story from Dot in Florida was music to my ears.

“We are home after 3 days in a hotel with our rescue dog, “Spirit”, who is environmentally sensitive. So thankful to have your wonderful music to play non-stop for not only Spirit, but for my husband and myself!

I played one of your CDs in the car on the way to the hotel, and the iCalmDog player the entire 3 days.

I just wanted to tell you how much it meant to all of us to be able to relax and have a sense of calm in the midst of the storm.

There must have been at least 100 dogs in the hotel, and we saw most of them at 5:30a.m. when the fire alarm went off, sending us all scrambling to find our clothes and exit the rooms. Thankfully, it was a false alarm, but the boiler malfunctioned leaving us without hot water. Numerous tornado watches kept us awake. One man and his dog had on life jackets.”

As soon as I read it, I knew we had to do more. I then saw an article on Facebook about shelters and rescue organizations helping out. Sherri Franklin, founder and CEO of Muttville Senior Dog Rescue, told  SFGate ,“What we can do is relieve those shelters that had all those dogs [prior to the storm] and now they can handle the homeless animals that are being rounded up daily.”

Our iCalmPet team started working on a campaign focusing on what we do best… bringing calm to stressed out pets.

Thousands of pets were in shelters at the time of the hurricanes. They were transported, many by air,  to shelters around the country, where their chance for adoption would increase. They are confused, upset, and unsettled. The wonderful hearts at the shelters are wanting to find these refugee pets new homes.

Even so, a small part of me was a little hesitant about offering a music donation. These dogs and cats needed food, shelter, and love. Music seemed so inconsequential. But, when I received responses from organizations that helped to transport the animals, it reminded me of the importance of bringing calm to the homeless animals.

Erick Smith, Development and Operations Officer at Muttville told me, “I’m sure the music will have a positive effect on some of our more sensitive and stressed out mutts (especially those who are still a bit traumatized due to their long journey from Texas).”

Mark Stubis, COO of American Humane, made my day when he wrote, “Thank you so much for your remarkably generous offer of the iCalmPet products. We are grateful (and I’m sure the animals will be even more so!).”

Our clinically tested music had already been donated to over 1500 shelters and rescues worldwide over the the past nine years. (Click the video above of dogs at Santa Fe Animal Shelter listening.)

The traumatized hurricane pets were sometimes experiencing double the anxiety. They originally had the stress of being homeless. Now, new fears were developing…. the sounds and smells of the hurricane, followed by miles of travel, all in the hopes of finally finding their forever home.

Reducing anxiety is key to de-stressing homeless animals while increasing their chances of being adopted. Our clinically tested calming music does just that! Listen here:

Would you like to help bring calm to traumatized hurricane pet victims? Make any purchase on between September 19th and 25th – and we’ll donate 50% of profit towards iCalmDogs & iCalmCats for hurricane-related shelters. You’ll be bringing calm into your own pet household while also helping stressed out four-legged refugees.

Organizations where we plan to donate iCalmDog and iCalmCat players include:

Thank you in advance for sharing with your pet loving friends. Every purchase and every share makes a difference in helping these beloved pets who have suffered too much. They are deserving of some calm after the storm.